Welcome Bonus 100% up to £150 + 30 Free Spins
Cashout Time Typically 1-3 days (e-wallets faster)
x
William Hill Casino and Sportsbook Review — William Hill casino/slots reviews
Author: Arjun Malhotra
Published: December 12, 2023 | Updated: October 30, 2025
William Hill combines retail heritage with a mature online casino and a market-leading sportsbook. This William Hill casino review examines the site’s slots, live casino, poker, bingo and sportsbook products, assessing game quality, promotions, banking and responsible gambling safeguards.
In this William Hill casino/slots review we look at what makes William Hill stand out: top-tier providers, a wide selection of online casino games and live dealer titles, deep sports markets with in-play betting, and dependable banking options across regulated jurisdictions.
| Website: | williamhill.com |
|---|---|
| Online Since: | 2001 |
| Bonus: | 100% up to £150 + 30 Free Spins (new customers, T&Cs apply) |
| License: | UK Gambling Commission; Gibraltar Regulatory Authority; additional regional / state licences (e.g., US state licences) |
|---|---|
| Software: | Playtech, NetEnt, Microgaming, IGT, Pragmatic Play, Evolution Gaming, Scientific Games, Yggdrasil |
| Location: | United Kingdom (global operations) |
About William Hill
William Hill was founded in London in 1934 and is one of the best-known names in betting and gaming. The company expanded into online gambling in the early 2000s and now offers sportsbook, casino, poker, bingo and Vegas games across a number of regulated markets.
The online casino and Vegas platforms present hundreds of slots and table games from leading studios, plus a full live casino suite. The sportsbook is particularly strong in the UK and Europe, offering deep market coverage, in-play betting and regular promotions.
William Hill operates under licences issued by the UK Gambling Commission and the Gibraltar Regulatory Authority and holds additional regional licences where it operates (including licences for select US states). The business underwent ownership changes in recent years and continues to trade under recognised regulatory frameworks.
My Experience at William Hill
The website and apps feel familiar to long-time bettors: dense with options, quick to load, and with a trustworthy checkout flow. The sportsbook navigation and bet slip are well designed for building markets and placing live bets.
I explored the casino lobby and live dealer tables supplied by Evolution and Playtech. The slots and table games are easy to find using filters; popular online casino titles and progressive jackpots appear in permitted regions.
Customer support is responsive via live chat and phone, and withdrawals process quickly once KYC is verified—e-wallets are fastest while cards and bank transfers can take a few days.
Overall the experience was positive: a dependable online casino and sportsbook backed by retail heritage, strong suppliers and wide product coverage.
Money Spent: £50 | Time Played: 2 Hours | Earnings: £20 | Browser/Device Used: Chrome on Desktop and iOS App | Experience: Positive
William Hill blends retail heritage with a competent online sportsbook and casino—reliable, professional and feature-rich. – Reviewer
William Hill Bonuses
William Hill runs a variety of welcome offers and ongoing promotions for casino and sportsbook customers. Offers vary by country and are frequently updated, so check the promotions page for your region.
Typical promotions include a matched deposit or bet-value welcome offer, free spins for slots, accumulator boosts, and recurring reload deals for existing customers.
Casino Welcome Bonus: 100% up to £150 + 30 Free Spins
Commonly available to new casino customers in the UK and selected markets. Minimum deposit and wagering requirements apply; free spins and bonus funds are subject to game eligibility and play-through terms.
Sportsbook Welcome Offer
Sportsbook welcome promotions differ by region (examples include Bet & Get free bets or deposit-match offers). Conditions vary: minimum qualifying stake, odds restrictions and expiry windows commonly apply.
Regular Reloads & Price Boosts
William Hill often runs reload promotions, enhanced prices/odds boosts and accumulator offers—check the promotions hub for current deals.
Weekend & Event Specials
Major sporting events are typically accompanied by special offers such as enhanced acca boosts, money-back specials, free bets or extra spins tied to event outcomes.
Slot Tournaments & Leaderboards
The platform occasionally runs slot tournaments and leaderboard challenges with prize pools and free spin rewards for the most active players.
Other Bonuses and Promotions
- Enhanced Accumulators
- Free Spins & Free Bets
- Cashback Offers (select markets)
- Refer-a-friend
- Seasonal Event Promotions
- William Hill Rewards loyalty benefits
How William Hill Bonuses Compare
William Hill’s bonuses are solid and reliable but often smaller than some crypto-first or casino-specialist sites that advertise large deposit matches or thousands in bonuses.
The strength of William Hill’s proposition is more balanced product quality and brand trust rather than headline bonus amounts.
If maximum bonus value is your priority there are bigger offers elsewhere; if you value regulatory protection, retail backing and product variety William Hill remains very competitive.
Check the promotions page for your jurisdiction and prioritise welcome offers that match your preferred product (casino vs sportsbook). Pay attention to wagering requirements and maximum bet caps.
VIP and Loyalty Programs
William Hill runs a tiered loyalty scheme in many markets (William Hill Rewards) where regular players earn points through play and can redeem them for free bets, offers or bonus spins.
High-value players may receive personalised offers, account managers or invitation-only VIP services depending on region and betting activity.
The retail estate (UK shops) also supports loyalty activity for customers who use both online and in-shop services, providing additional benefits for frequent bettors.
Banking Methods
Banking at William Hill covers major debit/credit cards, popular e-wallets (where supported), bank transfers and prepaid options like Paysafecard. Exact options can vary significantly by market.
Deposits
Common deposit methods include Visa/Mastercard, Maestro, PayPal (where available), Neteller, Skrill, Paysafecard, Apple Pay and Google Pay. Minimum deposit limits depend on method and region; instant processing is typical for cards and e-wallets.
| Deposit Method | Min. Deposit | Max. Deposit | Deposit Now |
|---|---|---|---|
| Visa/Mastercard | £5 | £10,000 | Deposit with Visa/Mastercard |
| PayPal (where available) | £5 | £5,000 | Deposit with PayPal |
| Neteller | £5 | £5,000 | Deposit with Neteller |
| Skrill | £5 | £5,000 | Deposit with Skrill |
| Paysafecard | £5 | £1,000 | Deposit with Paysafecard |
| Bank Transfer | £10 | £50,000 | Deposit via Bank Transfer |
| Apple Pay / Google Pay | £5 | £2,000 | Deposit with Apple/Google Pay |
Withdrawals
Withdrawals are processed once KYC checks are complete. E-wallet withdrawals can be same-day or 24–48 hours, card withdrawals typically 2–5 business days, and bank transfers 3–7 days depending on bank and country.
Transaction limits and ID checks may apply; William Hill aims for prompt processing in regulated markets.
| Withdrawal Method | Min. Withdrawal | Max. Withdrawal | Timeframe |
|---|---|---|---|
| PayPal (where available) | £10 | £10,000 | Instant - 24 hours |
| Neteller/Skrill | £10 | £10,000 | Instant - 24 hours |
| Visa/Mastercard | £10 | £10,000 | 2-5 business days |
| Bank Transfer | £50 | £100,000 | 3-7 business days |
| Paysafecard (voucher cashout options vary) | £10 | £1,000 | Varies |
William Hill Casino
The William Hill casino offers hundreds of slot titles, table games and a robust live casino area. The library includes both classic and modern video slots from major studios and seasonal jackpots where permitted.
While the catalogue isn’t as enormous as some specialist casinos, the emphasis on top-tier providers and curated live titles makes for a quality experience in both RNG and live formats.
Slots
Popular slots are provided by NetEnt, Microgaming and Playtech and include a mix of classic hits and new releases. The lobby highlights featured slots, progressive jackpots (in permitted regions) and seasonal launches.
Filters make it straightforward to find top online casino games, free spins promotions and the most-played titles. The mix of 'free' demo play and real-money options suits both new and experienced players.
Low-medium volatility, broad popularity and frequent small wins — ideal for long sessions.
High volatility and a popular free spins mechanic — a staple of many online casino lobbies.
Famous progressive jackpot series (availability varies by region) offering life-changing wins.
Avalanche mechanic and strong RTP credentials, popular among players seeking consistent features.
Table Games
Standard table games such as blackjack, roulette and baccarat are available in RNG and live formats. Bet limits usually cover casual players through to higher-stakes action.
Live table variants and specialty tables are supplied by top studios, combining professional dealers with high-quality streaming.
Poker
William Hill has offered online poker and tournament play in various markets, often integrated with external poker networks. Availability and formats vary by region but include cash games and MTTs where offered.
Where poker is available, players can find regular tournaments and networked cash tables with a range of buy-ins.
Live Dealers
Live dealer tables are powered by Evolution and Playtech, offering immersive streamed experiences for blackjack, roulette, baccarat, game-shows and blackjack variants with professional dealers.
The live lobby is curated with attention to stakes, language and regional preferences, delivering a premium live casino experience.
Casual Games
Casual options include scratchcards, instant win games, keno and novelty games tailored to quick-play sessions and promotions.
William Hill Sportsbook
The sportsbook is a core strength — deep market coverage across football, horse racing, tennis, cricket and many regional sports with competitive odds and in-play markets.
William Hill lists major esports events such as CS:GO, League of Legends and Dota 2 with match markets and tournament lines during major competitions.
Virtual sports and quick-action products provide round-the-clock betting opportunities for those seeking fast results.
Sports
Coverage spans football (domestic and international leagues), horse racing, tennis, basketball, cricket, rugby and many other sports with comprehensive markets and competitive pricing.
Features include live betting, cash-out (where available), enhanced price/odds boosts, bet builders and a comprehensive racing hub with form and market information.
The sportsbook supports accumulators, singles, handicaps and a deep set of markets for major events.
eSports
William Hill’s eSports coverage includes top titles such as CS:GO, League of Legends and Dota 2 with match markets, maps and tournament specials.
During major events bettors can access specialised markets and in-play lines, mirroring the depth of traditional sports coverage.
Esports markets are integrated into the main betting product, allowing simple bet placement alongside conventional sports.
Virtual Sports
Virtual sports products (virtual football, horse racing, greyhounds, motorsports) are offered for quick action and round-the-clock betting opportunities.
These products are designed for fast wagering with short intervals between events and a variety of market types.
Mobile Experience
William Hill offers native apps for iOS and Android and a responsive mobile site. The apps replicate sportsbook and casino functionality with quick navigation and account management.
Mobile deposits, withdrawals, live betting and streaming (in supported regions) are well implemented, making gameplay seamless on smaller screens.
Security and Safety
William Hill uses SSL encryption and industry-standard security practices. It enforces KYC and AML checks, supports deposit limits, time-outs, self-exclusion and links to gambling support services for responsible play.
- Help Centre ([email protected])
- Customer Support ([email protected])
- Responsible Gambling ([email protected])
These measures, combined with regulated licences, provide a robust framework for player protection across jurisdictions.
How to Sign Up, Deposit, and Withdraw
Signing up is straightforward — create an account, verify your email/phone, and complete KYC for withdrawals. Exact steps vary slightly by region.
How to Deposit
Follow these steps to make your first deposit.
- Log in → Go to Deposit
- Choose a payment method (Visa, Mastercard, PayPal, Neteller, Skrill, Paysafecard, Apple/Google Pay)
- Enter amount within limits and confirm
Complete any 2FA or verification prompts if required
How to Withdraw
Complete account verification and submit a withdrawal request. Allow for processing times depending on method. [email protected]
- Complete account verification (ID/address)
- Open Account/Withdraw section and select method
- Enter amount and submit request
- Allow processing time depending on method (e-wallets fastest)
Final Verdict
William Hill remains a leading, trusted brand with a strong sportsbook and a well-rounded casino offering. Its retail history and regulated operations make it a reliable choice for many players.
While promotional value may not match some specialist casinos and availability varies by jurisdiction, the combination of quality suppliers, solid live casino and robust betting markets keeps William Hill highly recommended for regulated-market players.
Disclaimer
Gambling of all kinds can be addictive, if left unchecked. It is important to recognize the signs of gambling addiction before it becomes all-consuming. Please visit our gambling addiction page where you can find more information.
It’s not luck, it’s strategy. Join the club.
Insights, breakdowns, and strategies—built for the careful casino player.
